11/23/2023 0 Comments Sequential explanatory design![]() At this stage of research, the marketer has a very rough idea of the required information. They are carried out in the form of free discussions with experts specially selected for this purpose or analysis of secondary information.The hypotheses of such research are vague or absent at all. Search researches are especially important in breaking up a broad and unclear formulation of the problem into more precise subproblems, ideally formulated in the form of hypotheses or statements about how two or more measurable quantities are interconnected.Īn exploratory research is the research that helps to learn the essence of the problem to make sure that there is a problem, and to find out the character of this problem. Its principal usefulness lies in the possibility of concretizing general and ambiguous definitions of the problem by reducing them to laconic working hypotheses. Methods of data collection should be flexible, unstructured, and qualitative – since the researcher starts to work, often without a clear idea of ?what information he can get.The main task of such research is the search for ideas and hypotheses, understanding the situation. ![]() ![]() Usually the amount of information that serves as the basis for the research papers is negligible. An exploratory research is conducted when it is necessary to understand the general nature of the problem, identify possible alternatives to the solution, as well as relevant variables that need to be taken into account. ![]()
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